Basil fits you.

Your food profile

The Kitchen Starter

You want to eat healthier, but cooking still feels like guesswork. You’d love someone to show you how.

Based on your answers:

Wants clear instructions
€99 · founding price
Money-back guarantee

Made for The Kitchen Starter

Here’s what Basil will do for you.

Walk you through every step, with timers

Cooking mode shows one step at a time. Boil, bake, done. No experience needed.

Tell you exactly when to cook, and for how long

Two short sessions a week, around 45 minutes each, on days that suit you.

Plan every meal for you, 7 days a week

Simple dishes picked for beginners. No recipe hunting, no guessing.

Write your shopping list for you

Everyday ingredients from any supermarket, in the exact amounts you need.

Only pick food you actually like

Tell it once what you don’t eat, and it never shows up in your plan again.

Fit every portion to your goal

Exact grams for every ingredient, matched to your goal and your body.

This is only the start of your profile.

The test gave us enough to know Basil fits you. Your full profile and your personal week plan are what you get as a founding member.

Your full food profile

12 traits

Convenience
Web Designer 89%
Wants guidance
Web Designer 86%
Health focus
Web Designer 78%

9 more traits unlock in the app

Your personal week plan

21 meals · 1 list

Built from your answers, ready at launch

Founding members get their personal plan first.

Founding price · only before launch

Cook healthy with confidence.

Basil explains every step, from the shop to your plate.

€49

€99
first year · starts at launch

One-off payment · no subscription · VAT included

What happens after you pay

Today
Confirmation and invoice in your inbox.
Every week
An update from Mathijs and Stijn on the build.
Summer 2027
Your plan as The Kitchen Starter is ready. Your 12 months start.

From launch, Basil costs €99 a year. As a founding member you pay €49 for your first year.

Can I use Basil right now?

Not yet. We’re aiming for summer 2027. Founding members get access first, and your 12 months only start then.

What if it’s not for me?

Ask for your money back any time before launch, or up to 30 days after, through a short form.

Is this a meal kit?

No. Basil is an app. You shop at your own supermarket; Basil tells you what, when and how.

Not ready to decide today?

We’ll email you your result, so you can come back to it.

€49 €99

Money-back guarantee